• Merchants Square
Exceptional Shopping.  Extraordinary Dining.  Exhilarating Experience.  Inspired by the rich architectural heritage of the 18th-century, Merchants Square blends the Historic atmosphere of Colonial Williamsburg with contemporary shopping and dining.  With more than 40 unique shops and restaurants, Merchants Square features high-quality merchandise, world-class food and the best in personal service.  From locally owned shops to name-brand favorites, Merchants Square offers a variety of shopping opportunities for all ages.  Store items include toys, men's and women's clothing, furniture, fine art, Scottish kilts, country quilts and more. 757-220-7751

• Prime Outlets at Williamsburg
Located minutes from the Historic Area of Colonial Williamsburg, Prime Outlets has continuously been ranked as one of the top te shopping centers in the outlet industry.  Shop at over 120 name brand stores, including Coach, Kate Spade, Banana Republic, Nike, Polo Ralph Lauren and more!  757-565-0702

• Riverwalk Landing
Spend the day at Riverwalk Landing and enjoy the perfect blend of historical atmosphere, the beach, eclectic shopping and first-rate dining.  York County's retail development along the York River will meet all of your expectations and more.  Riverwalk Landing features a variety of shops, restaurants, a performance area, free parking and two docks.  757-890-3300

• Williamsburg Outlet Mall
With 250,000 square feet of shopping excitement, the Williamsburg Outlet Mall exists as the area's only enclosed Factory Outlet Center!  Save 20%-70% off of everyday retail prices in our 40+ stores!  A new food court, clean restrooms, a new Motorcoach Lounge and plenty of resting benches will make the Williamsburg Outlet Mall the perfect place to spend your morning or afternoon in Williamsburg.  Across from the Williamsburg Pottery and just 5 minutes from the Historic Area.  757-565-3378 

• Barnes & Noble at the College of William & Mary
Official William & Mary Bookstore.  Over 100,000 general book titles, music and a 150-seat cafe on our second level.  Proudly serving Starbucks coffee.  Monthly author events are posted in the store and online.  Children story hour happens twice weekly: Wednesdays and Saturdays at 11 a.m.  757-253-4900

• Bella Fine Lingerie and Loungewear
Visit Bella Fine Lingerie and Loungewear in historic Merchants Square.  Bella offers a tasteful selection of the finest quality European lingerie.  Featuring Cosabella, Audade, Chantelle, Hanro, le Mystere and more.  Bella is the place for beautiful things.  757-220-8440

• Belk of Windsormeade Marketplace
Outstanding top fashion brand apparel, shoes, accessories, cosmetics and home furnishings at Windsormeade Marketplace in Williamsburg.  Giftwrap, convenient credit plans, a gift registry, plus other services make shopping at Belk both convenient and enjoyable.  757-220-9143

• The Campus Shop
The Campus Shop is your source for licensed College of William & mary merchandise.  We specialize in sweatshirts, T-shirts, baseball hats, youth clothing, souvenirs, mugs and other officially licensed gifts at a reasonable price.  Located in Merchants Square.  757-229-4301

• The Carousel
A locally owned children's clothing store located in the heart of Merchants Square.  Offering unique clothing and accessories from over 200 lines for infants through pre-teen.  Distinctive keepsake gifts and handmade Colonial outfits for boys and girls.  757-229-1710

• The Christmas Mouse
Your magical dreams of Christmas come alive as you browse though a wonderland of delights.  Over 25,000 different decorations, accessories and collectibles.  Items on display include Byers' Choice Carolers, whimsical Annalee dolls and Willow Tree Angels.  757-887-5600

• The Christmas Shop
Williamsburg's oldest Christmas store specializes in unique and collectible Christmas merchandise, including dated Williamsburg ornaments.  Come see our handcrafted items as well as your favorite collectibles at the Christmas Shop.  Located in Merchants Square.  757-229-2514

• Closey Envy
Closet Envy is a must-see shop for fashion forward women's designs.  For anyone who desires the latest in limited quantity fashion apparel and accessories, this is "fashion to die for" with an emphasis on just the right look for business, party or play.  757-220-0456

• Cooke's Christmas Gifts & Collectibles
Located on Jamestown Road just one half mile from Historic Jamestowne and Jamestown Settlement, Cooke's Christmas is Williamsburg's most unique Christmas store.  Our showroom contains over 10,000 square feet of Christmas magic, specialty gifts and collectibles created by skilled artisans from all over the world.  757-220-0099

• King's Treasure
Williamsburg's best selection of affordable souvenirs and gifts for the entire family since 1919.  Featuring mementos of your visit to Williamsburg: T-shirts, sweatshirts, gifts and collectibles.  Well known for quality merchandise at reasonable prices.  757-229-2082

• The Lamplighter Shoppe
Fine 18th-century designs are found in this nationally recognized shoppe - for over 30 years a favorite source for designers, architects and homeowners.  Featured are handcrafted and formal reproduction lighting, furniture, candlesticks, lamps, antiques, wrought iron and hand blown glass - made in Williamsburg.  757-564-4676 or 800-768-GLOW

• Nike Factory Store #41
Authentic Nike footwear, apparel, accessories and equipement for men, women and children at factory store prices.  757-565-2963

• Paisley, Ltd.
Gifts and accessories to adore and adorn.  Whether you are celebrating the holidays, special occasions or friendships, Paisley has the perfect gift.  757-229-5624

• The Peanut Shop of Williamsburg
Find famous hand-cooked home-style Virginia peanuts, other fine specialty nuts, nut confections and candy to tempt the most discriminating palate.  A visit to this charming regional specialty foods store, known for its many daily samples, is a must stop!  757-229-3908 

• The Precious Gem
The Precious Gem features diamonds and colored stones purchased around the world.  Our jeweler, Reggie Akdogan, also owner and designer, travels from the Orient to South America to carefully select only the finest stones for their beauty, quality and value.  757-220-1115 or 800-644-8077

• R. Bryant, Ltd.
R. Bryant is a quality men's specialty store located in Merchants Square across from the College of William & Mary, one block from the Historic Area.  With over 25 years of experience, our selections are unique, our staff is knowledgeable and we boast our own in-house tailor.  757-253-0055

• Revolutionary Harley-Davidson
This unique shop is for motorcycle enthusiasts.  Enjoy and experience Harley-Davidson clothes, accessories and collectibles.  Track lighting and lots of leather healp to bring the familiar harley-Davidson image to light.  Products range from $5 to $600.  757-565-5122

• Scotland House
A fascinating shop that sells gifts and apparel from Scotland, Ireland and England.  From beautiful cashmere sweaters to fine English pottery, this store has everything for that special gift or treat yourself!  Conveniently located in Merchants Square.  757-229-7800 or 800-237-4360

• Shirley Pewter Shops, Inc.
Offering a variety of fine quality pewter reproductions, collectibles and tableware.  Featuring the signature collection, "Shirley Pewter," handcrafted in Williamsburg.  Baby gifts, products of light and more.  Engraving available for a more personal touch.  757-229-5356 or 800-550-5356

• The Silver Vault
Treasure await you in this very special shop.  Sterling and gold jewelry in beautiful designs.  Sterling and silverplate hollowware and ceramic tabletop, as well as tableware in alternate metals, specialty selected for formal and informal entertaining.  757-220-3777

• VF Outlet
Visit any one of our three stores - Lee/Wrangler, Vanity Fair or Healthtex - for savings up to 70% off every day retail prices on your favorite brands for your entire family.  Find all three stores inside the Williamsburg Outlet Mall.  757-220-9984

• Walgreens
Store Manager Mike Brantley and Pharmacist Denise Tidwell believe in treating everyone with respect.  "We believe in courtesy, kindness, generosity, friendship and honest competition.  That's the way to do business and we believe it gives Walgreens a tremendous competitive advantage."  757-220-0842

• Wallace's Trading Post
Over 10,000 square feet of gift shopping!  Featuring an extensive selection of Webkinz and Crocs.  Everyone will enjoy our homemade fudge while browsing for toys, shirts, jewelry and souvenirs.  757-564-6106

• Williamsburg Antique Mall
This 45,000 square foot, climate controlled, handicap accessible mall features 400 dealers.  Selection, quality, organization and a friendly, knowledgeable staff make this one of the best malls in the country.  La Petite Tearoom offers gourmet lunches and desserts.  757-565-3422

• Williamsburg Bear Factory
Williamsburg's premier bear stuffing store!  Build your own bear in this factory designed for family fun!  Give your ebar personality with out NEW and PATENTED CUSTOMEYES feature and TOUCHABLE HEARTS.  Fun and adorable for all ages.  Winner "Best of Williamsburg."  757-565-4373 or 866-WBF-BEAR

• Williamsburg Fine Art
Williamsburg Fine Art is an exceptional art gallery also offering high quality original framing.  The gallery offers boasts a wide selection of distinctive contemporary original art from around the world, with subjects ranging from tranquil landscapes to vivid abstracts.  Closed Sundays. 757-564-9484

• Williamsburg General Store--Häagen-Dazs Ice Cream
The Williamsburg General Store offers gifts, collectibles, jewelry, candles, apparel and more.  On Richmond Road, the General Store also includes a Häagen-Dazs Ice Cream Shop and a spacious covered porch.  Opens early and closes late daily.  757-564-5800

• WILLIAMSBURG Marketplace®
Twenty-four distinctive stores throughout the Historic Area, Merchants Square and Visitor Center.  Each is a unique shopping experience - home furnishings, gift and seasonal items inspired by 18th-century, as well as authentic reproductions.  Purchases help support the Colonial Williamsburg Foundation.  800-414-6291

• Yankee Candle Company
At Yankee Candle, it's always snowing, the ice pond is always frozen, Santa's workshop is always open and the holiday shops are full of surprises for your to uncover year-round.  So grab your tri-cornered hat and come visit us!  757-258-1002 or 877-616-6510

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