Think Big – Shop Small: A Guide to Small Business Saturday

Date: November 10, 2016

With the holiday season upon us, everyone is rushing about to get the best deal on the perfect gift for their loved ones! The weekend after Thanksgiving is one of the biggest shopping weekends of the year. Most people are all about the Black Friday sales and happenings, but let’s not forget our important local businesses the next day on Small Business Saturday! Small Business Saturday encourages holiday shoppers to patronize mom and pop businesses that are small and local.

There are so many ways that small business helps the community. “A small business is part of the heartbeat of the larger community,” said Ellen Thrasher, associate administrator for the Department of Entrepreneurship at the Washington, D.C. Local businesses, especially in our area, offer one-of-a-kind items. It truly makes a unique gift! The small businesses in the community help make up the community identity. They are very involved locally and are usually the places that give back to the schools and host community events. Local businesses give a region a sense of community by forming personal relationships with consumers in the area, offering local jobs, and even increase the tax base for the town. Local businesses may be small, but they make a big impact to a community adding a personal touch and uniqueness to any town.

Do you own a small, local business? It’s not too late to get involved! American Express has great ideas to help promote your local business. Here are some great ways to get ready for Small Business Saturday:

1.Plan Early - Take advantage of free Event Guides and other marketing materials to help you make the most of your Small Business Saturday.

2.Build Buzz Before the Day - Download social and digital materials to help drive awareness for your event and bring customers through your door available at

3.Make Your Shop Irresistible - Plan an in-store event to help attract more customers into your shop that day

4.Draw Attention to Your Business - Do a custom poster, flyer or offer sign

Click Here to receive your free Small Business Saturday promotional materials