Outlook Online

December 2012

Welcome to the Online Version of the Alliance's Outlook Newsletter.  Below is a table of contents. 

Featured Stories:

 

In this Issue:

 

Christmas in Williamsburg 2012 is Underway

Alliance heads up cooperative advertising effort to push Historic Triangle as a Holiday destination

For the third consecutive year, the Greater Williamsburg Chamber & Tourism Alliance, is spearheading advertising efforts to promote the Historic Triangle as a Holiday Destination.

Christmas in Williamsburg 2012 kicks off this week to promote the Historic Triangle in the Washington, Baltimore and Raleigh, N.C., markets. The centerpiece to this year's efforts is a new 30-second commercial that features the depth of the area's unique holiday experiences and events. That commercial can be viewed on YouTube.

"We want Williamsburg to become the ultimate Holiday destination," said Dick Schreiber, president and CEO of the Alliance. "The area is absolutely beautiful from the door decorations at Colonial Williamsburg to the 6 million lights at Busch Gardens' Christmas Town to the activities at Jamestown, Yorktown and, of course, our area shopping options. With this collaborative marketing approach, we think we can extend the tourist season to include the area's Holiday activities."

Last year, the Christmas in Williamsburg campaign targeted Washington, Richmond, Hampton Roads and, for the first time, the Baltimore area. This year, the campaign added Raleigh, N.C., instead of local areas to maximize marketing efforts. "This year, we wanted to be even more strategic about our campaign," said Bob Harris, Senior Vice President of Tourism at the Alliance. "We wanted to target those potential visitors who will drive to the area but still spend their money on an overnight stay."

Investing in the promotion of the area as a Christmas destination is working. Last year, Christmas 2011's advertising effort helped net a 13 percent increase in room sales and a 60 percent increase in attendance at Busch Gardens' Christmas Town. With 2012's campaign, the Alliance is anticipating another spike this year.

"The traditional tourism season is becoming shorter and shorter," Harris said. "To combat that trend, we are trying to diversify the area's offerings. We are continuing to emphasize Christmas in Williamsburg to benefit everyone  --lodging, dining and retail."

Key to the Christmas 2012 marketing campaign is partner funding support from the Greater Williamsburg Chamber & Tourism Alliance, the Virginia Tourism Corporation, James City County, Busch Gardens and Colonial Williamsburg. "This campaign would not be possible without the pooled resources of our partners," Harris said.

Waiting for results won't take long, either. With the campaign kicking off this week, "we should start to see the beginning results of our campaign very soon," Harris said.

A second piece to the campaign is the website, www.ChristmasInWilliamsburg.com, which will house all the events during the Holiday Season. The Alliance is hosting and maintaining the Christmas in Williamsburg calendar. "A one-stop collective calendar makes it easy for visitors to see all the events going on for the time they are visiting the area," Harris said.

The Greater Williamsburg Chamber & Tourism Alliance is an organization of more than 900 business professionals who represent small and large businesses, educational institutions and non- profit organizations in three localities - Williamsburg, James City County and York County. Located in Williamsburg, the Alliance strives to encourage the growth of existing and new businesses; coordinate the efforts of those involved in commerce, industry or professions; promote the area as a year-round travel destination; and support all activities believed to be beneficial to the area.

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Join Us for a Gorgeous and Green Evening of Elegance on February 23, 2013

Invitations to the Alliance's Annual Dinner & Dance, one of Williamsburg's most anticipated events will be mailed to Alliance members in January.  The event, which typically sells out well in advance, will be held on Saturday, February 23, 2013, at the Williamsburg Hotel & Conference Center.  Attendees will enjoy a gorgeous and green evening celebrating our world’s natural beauty.  The elegant evening begins with a cocktail reception, followed by dinner and dancing.  Back by popular demand, music will be provided by premier party band, Rare Mixx.

Alliance member firms are encouraged to pledge their support by signing up for a sponsorship to take full advantage of all promotional avenues related to the event.  A Gold level sponsorship ($1,500) entitles your business to 10 complimentary tickets to the event, including one reserved table of ten, recognition at the event and in the Alliance's Member Resource Directory, and inclusion in all promotional materials for the dinner.  Please click here for details and send in your completed form today.  Credit cards (American Express, Discover, MasterCard, and Visa) may be used for payment of sponsorships.

For additional information, please contact the Alliance at 229-6511.

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Register Now for the 27th Annual Job Fair

Registration is now open for the 27th Annual Williamsburg Area Job Fair.  This year's event is scheduled for Wednesday, February 6, from 10 a.m. to 3 p.m. at the Crowne Plaza Williamsburg at Ft. Magruder, 6945 Pocahontas Trail.

The $425 registration fee for employers includes an exhibit space, five hours of recruiting time, exposure to hundreds of potential employees, special Job Fair advertising in diverse markets and complimentary beverages during the day.  Employers will have the opportunity to accept job applications, recruit and interview job seekers.  Last year, almost 900 job applicants attended and 20 local businesses participated as exhibitors.                  

To participate as an exhibitor, download the registration form and fax it to the Alliance at 229-2047 or call 229-6511 for additional information.  Sign up today and join us at one of the area's largest annual Job Fairs!

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Shop Local This Holiday Season

The Greater Williamsburg Chamber and Tourism Alliance and Chesapeake Bank have partnered to promote shopping local during the holiday season.  The joint effort is designed to rally shoppers to visit local establishments and discover the benefits of shopping close to home.  The campaign will continue through Monday, December 24.

All local businesses are encouraged to participate in this promotion.  There is no cost to businesses to participate.  The only requirement is the commitment to display The Buck Stays Here window cling.  The Alliance ran ads in the Virginia Gazette on November 17 and November 28 encouraging readers to shop wherever they see The Buck Stays Here window cling and/or the Alliance 2012 membership window cling.  If you need either of these clings, please contact the Alliance and we will make sure one is delivered to you.  In addition to the two Alliance ads, Chesapeake Bank is publishing an ad every Wednesday and Saturday through December 24 encouraging readers to shop local.

Shopping local grows business, fuels the local economy and improves the quality of life for residents and visitors alike. Demonstrate you support and shop local this holiday season.

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Festive Crowd Enjoys Oktoberfest

It was a perfect evening for the 39th annual Oktoberfest event.  A crowd of over 850 guests enjoyed all of the festivities including the rides, games, and the new show, "Night Beats", presented live on stage.  Many in attendance went home with lots of great prizes won playing the games and there were lots of very lucky door prize winners. 

We would like to extend thanks to the members of the Oktoberfest committee, the sponsors, and the firms that generously donated a variety of fantastic prizes.   

2012 Oktoberfest Sponsors

Pinnacle

Busch Gardens & Water Country USA
Chesapeake Bank
The Colonial Williamsburg Foundation
Great Wolf Lodge, Williamsburg

Presenting

1st Advantage Federal Credit Union
Capital Carpet & Upholstery Care, LLC
Sentara Healthcare
TowneBank
Walmart Import Distribution Center
York County Economic Development and Tourism

Grand Goblin

Old Point National Bank

Magic Black Cat

The Colonies at Williamsburg/Williamsburg Plantation
Consulate Health Care of Williamsburg
Minuteman Press of Williamsburg
Morningside Assisted Living
Snow & Associates, Inc.
Yankee Candle Village

Monster Bat

Aberdeen Barn
BayPort Credit Union
C&F Bank
Crowne Plaza Williamsburg at Fort Magruder
Doncaster Outlet
Dynamo Electric, Inc.
Embassy Suites Williamsburg
Newport News/Williamsburg International Airport
Tarley Robinson, PLC
The Williamsburg Hotel & Conference Center

Patron

Helen's Place Photography
Oller Studios
WMBG AM 740 "Williamsburg's Radio Station"
Wright Sign Service, Inc.

 

2012 OKTOBERFEST COMMITTEE

Chairman, Heidi Watkins
Consulate Health Care of Williamsburg

 DeAnna Kimrey
1st Advantage Federal Credit Union

Candace Massengale
Embassy Suites Williamsburg

Pat Neary
Busch Gardens Williamsburg

Bob Oller
Oller Studios

Sam Poole
Old Point National Bank -- New Town

Gina Walsh
Snow & Associates, Inc. 

Debbie Danford & Sherri Walker
Greater Williamsburg Chamber & Tourism Alliance Staff

THANK YOU TO OUR 2012 OKTOBERFEST DOOR PRIZE DONORS

B-defined Innovative Personal Training & Wellness
BedCrafters by Michelle
Buggy Bathe Auto Wash, Lube & Detail Shoppe
Chick-fil-A -- Monticello Marketplace
Cooke's Gardens
The Cove Tavern
Envoy of Williamsburg
First Night Williamsburg
Galaxy Tag at WISC

Go Ape Treetop Adventure
Gulay Berryman Art, Inc.
James A. Burden, D.D.S. & Associates
Mark's Pest Control
Pirate's Cove Adventure Golf
Quarterpath Dental Center -- Michael C. Shuck, DDS
The Spice & Tea Exchange
Verena at the Reserve
The Whaling Company

Images from Oktoberfest 2012

 

 

 

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Arts Month Wrap Up

While Arts Month 2012 may be over, the experience and the brand for the Historic Triangle as an arts destination is already growing! The 2012 Arts Month promoted well over 160 arts-related events throughout the three municipalities in the region and was supported by a television advertising campaign that reached approximately 90% of the households with women ages 35 - 64 in Washington, DC, Baltimore, Richmond and Hampton Roads regions. This media outreach was complimented by feature articles in local publications including Next Door Neighbor Magazine and House and Home magazine as well as a direct mail campaign to 13,000 thanks to William E. Wood and Associates. These are just a few of the examples of everyone in this destination working together to help create the brand for our destination as an arts destination.  Early statics are coming in and reflect an increase of 7,812 room nights (6.4% increase) and an additional $1.9 million in meal revenues for September over 2011.

 

We are pleased to announce the arrival of our 2013 Arts Map for the destination, the first step of many to continue to grow the arts brand as a tourism driver for the destination.  Click here to preview the new brochure or stop by the Alliance to pick up copies.  There is much work to be done to prepare for Arts Month 2013 but we want to pause to thank each of you in the destination who helped to make Arts Month 2012 a success.

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Members in the News -- Celebrating Our Achievements

Guernsey Tingle Architects was honored by the Hampton Roads Association for Commercial Real Estate at the 16th Annual Excellence in Development Design Awards Program for the design of the Au Bon Pain restaurant in James City County, VA. 

James City County is the recipient of the 2012 Gold Medal Award which recognizes the County as the best managed park and recreation system in its population category.  The award was presented by the National Recreation and park association and the American Academy for Park and Recreation Administration during their annual conference last month. 

James River Transportation will continue being an industry leader by installing seat belts on all of its motorcoaches by Spring 2013.  The Federal Government has made it mandatory that all new buses be equipped with seat belts.  The government does not require seat belts for existing buses already in service.

Ben Puckett, executive vice president/chief operating officer for Williamsburg Landing, was one of 32 fellows to graduate from the 2012 LeadingAge Leadership Academy.  Puckett is the first in the state of Virginia to graduate from the Leadership Academy.

The campus of Williamsburg Place has welcomed Laura Bryant as chief nursing officer.  She will provide executive nursing leadership for both the Pavilion and Farley Center.  Dr. Jonathan Lee, associate medical director at the Farley Center at Williamsburg Place, has been certified by the Medical Review Officer Certification Council as a medical review officer.

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New and Renewing Members

Welcome, October 2012 New Members:

 October 2012 Renewals

Robert A. Braxton
128 Braxton Court
Williamsburg, VA 23185-3501
757 229-6208
Mr. Robert A. Braxton

Individuals

 

Jeri Campana
101 Branscome Boulevard
Williamsburg, VA 23185
757 220-1059
Ms. Jeri Campana
Individuals

 

Creative Cabinet Works
7191 Richmond Road, Suite A
Williamsburg, VA 23188
757 220-1941
Mr. Doug Hogue, Manager
Cabinetry - Sale & Design

 

Cunningham Contracting
P.O. Box 5864
Williamsburg, VA 23188
757 220-0740
Ms. Melissa Cunningham
Contractors - General

 

Hughes Security Engineering dba HuSET
4056 Dunbarton Circle
Williamsburg, VA 23188
757 912-6564
Mr. Vernon Smith, President/CEO
Computers - Services

 

The Imperial Olive
5223 Monticello Avenue, Suite B
Williamsburg, VA 23188
757 585-1382
Ms. Ann Kelly, Owner
Specialty Retail Shops

 

Medical Home Outfitters
1117 Old Colony Lane, Suite A
Williamsburg, VA 23185
757 220-9502
Mr. George Armbruster, Co-Owner
Contractors - Home Improvement

 

Monarch Bank
4097 Ironbound Road, Suite C
Williamsburg, VA 23188
757 585-2380
Mr. Bernard Ngo, President
Banks/Savings Banks

 

New American Mortgage
4804 Courthouse Street, Suite 4B
Williamsburg, VA 23188
757 585-4624
Ms. Pam Catts, Sales Manager
Mortgages

 

Personal Touch Home Care & Hospice
733 Thimble Shoals Boulevard, Suite 150
Newport News, VA 23606
757 570-3357
Ms. Dawn Michelle, Patient Care Coordinator
Health Care

 

Sticks Kebob Shop
5223-E Monitcello Avenue
Williamsburg, VA 23188
757 903-2675
Ms. Stephanie Wise, General Manager
Restaurants

 

The 25th Hour, Virtual Assistance
136 Old Field Road
Williamsburg, VA 23188
703 622-0351
Ms. Rebecca Scheetz, Owner
Consultants - Business Management

 

Up & Running Technologies, Inc.
Post Office Box 3600
Williamsburg, VA 23187-3600
757 565-3282
Mr. John Cummings, Owner
Computers - Sales/Service

 

Wine and Design
110 Bacon Avenue, Suite 1B
Williamsburg, VA 23185
757 903-2425
Ms. Jennifer Oberman, Owner
Arts & Artisans

1st Advantage Federal Credit Union

A Touch of Earth

AA Conscientious Carpet Care, Inc.

Aberdeen Barn

Allied Waste Services

Anvil Campground

Bartlett & Spirn, PLC

Berkeley Plantation

Blue Talon Bistro

Busch Properties / Kingsmill Realty, Inc.

Captain George's Seafood Restaurant

Cedars of Williamsburg Bed & Breakfast

The Christmas Mouse

The Christmas Shop - Williamsburg Merchants, Inc.

Dale Riley Painting

Daughtrey & Haag, P.C.

Art by Connie Desaulniers

First Virginia Title and Escrow, LLC

Geddy, Harris, Franck & Hickmann, LLP

Giuseppe's Italian Restaurant

Greater Williamsburg Tourist Information Center

Innovative Marketing Solutions, LLC

Innovative Telephone Answering Service

Jackson Thomas Interiors

James Pest Control

Jamestown-Yorktown Foundation

Kamco Services

King and Queen Apartments, LLC

King's Treasure - Williamsburg Merchants, Inc.

Lawson Enterprises, Inc.

Madigan Pratt & Associates, Inc.

Mary Immaculate Hospital

Michael C. Rock Agency/Nationwide Insurance

New York Life Insurance Company

Newport Hospitality Group

Newport House Bed & Breakfast

Newport News/Williamsburg Internat'l Airport

Noah's Ark Veterinary Hospital

Norfolk Airport Authority

Owens-Illinois Glass Containers, Inc.

Patriot Buick, GMC

PBM Graphics

The Prepared Office

ProTemps Temporary Services

Prudential Towne Realty - Ironbound Road

Prudential Towne Realty - Richmond Road

Richmond International Airport

River Fruit Tropical Wines

Linda L. Schaller

Second Street An American Bistro

Sportsman's Grille

State Farm Insurance - Javier Fuentes

Tarley Robinson, PLC

Thalhimer Commercial Real Estate

The Cheese Shop

The Virginia Gazette

Virginia Capital Trail Foundation

Virginia Living Museum

Walmart Stores, Inc-Distribution Center 6088

War Hill Inn - Bed & Breakfast

The Wessex Group, Ltd.

William E. Wood & Associates

Williamsburg Dental Group

Williamsburg Hospitality House

Williamsburg Hotel & Motel Association

Williamsburg Insurance Associates

Williamsburg Montessori School

Williamsburg Pottery

Williamsburg-James City County Public Schools

Witt Mares Financial Vision

Wright Sign Service, Inc.

York River State Park

Yorktown Victory Center

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Ask SCORE: "Motivation Matters in Getting the Best from Employees"


Ask SCORE, Counselors to America's Small Business.

December 2012, Ask SCORE: 

THE POTENTIAL POWER- AND PITFALLS- OF PARTNERSHIPS

The idea of a partnership may be appealing if you're considering launching a small business.  Unlike solo ventures where the burdens fall on a single person, partners can share responsibilities and often bring different skills and knowledge to the business.  One partner mat be great with numbers and planning, while the other is a whiz at marketing and sales.  Combining these elements can open more doors and help the business realize more opportunities more quickly than it could with only one person involved.

But partnerships have many potential downsides as well.  Conflicts waste time and money, erode focus and strategic direction, cause emotional and financial pain and destroy businesses and reputations, says George Gage, a business mediator and partnership expert with BMC Associates in Washington, DC.  "Business schools rarely teach successful partnering techniques and without proper preparation, partnerships are often doomed," says Gage, who has worked with many warring partners. 

gage, who is the author of  The Partnership Charter: How to Start Out Right with Your New Business Partnerships (or Fix the One You're In), lists seven cautions that would-be and existing partners should consider:

   1. If you think you're not "partner material," don't take the partner path.
   2. Use extreme caution when selecting a partner.
   3. If you don't really need a partner, don't get one.
   4. If it doesn't feel good before you start, follow your gut and don't do it.
   5.  Don't be fooled into thinking that legal agreements and documents will keep you out of trouble with one another.
   6. If you currently have a partner, and it does not feel like a positive working relationship, don't just ignore it.  Try to fix things.
   7. If there are unanswered questions, or vague boundaries and responsibilities with current partners, address these issues while
       you're still getting along.

There are web sites one can access to help with further guidance and information about partnerships.

SCORE answers your business questions for free.  For confidential advice, make an appointment  with a SCORE counselor by calling 757.229.6511 or emailing info@SCOREwilliamsburg.org.  The Williamsburg SCORE office is located in the Williamsburg Chamber & Tourism Alliance Building at 421 N. Boundary Street. 

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2012 December Alliance Meetings & Events

December 1
9:00 am -- Christmas Parade Add to Calendar

December 3
11:30 am -- Economic Progress Committee @ Williamsburg-Jamestown Airport

December 5
8:00 am -- Government Affairs Committee
3:00 pm -- Speed Networking @ SpringHill Suites by Marriott Add to Calendar

December 6
8:30 am -- Ambassadors Committee
3:30 pm -- Membership Committee

December 12
8:00 am -- Executive Committee
5:30 pm --  Business After Hours @ SpringHill Suites by Marriott Add to Calendar

December 24 - 25
Alliance office closed for the Christmas holiday

December 31 - January 1
Alliance office closed for the New Year holiday

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