Shopping in Williamsburg

The Greater Williamsburg area boasts an amazing selection of stores and boutiques.  From outlets to colonial inspired shops, there is something for everyone's shopping palate.   


High Street
The Shops at High Street is the retails portion of a beautiful mixed-use urban village called High Street, which is located in the middle of the City of Williamsburg. The Shops at High Street are distinguished by their refined Georgian architecture. With over 200,000 square feet of retail space, a wide variety of eateries and restaurants will complement an assortment of upscale merchants all with an abundance of parking. All of this is anchored by Movie Tavern, an 8-screen seat cinema cafe showing first run movies. 757-258-5600

Merchants Square
Exceptional Shopping.  Extraordinary Dining.  Exhilarating Experience.  Inspired by the rich architectural heritage of the 18th-century, Merchants Square blends the Historic atmosphere of Colonial Williamsburg with contemporary shopping and dining.  With more than 40 unique shops and restaurants, Merchants Square features high-quality merchandise, world-class food and the best in personal service.  From locally owned shops to name-brand favorites, Merchants Square offers a variety of shopping opportunities for all ages.  Store items include toys, men's and women's clothing, furniture, fine art, Scottish kilts, country quilts and more. 757-220-7751

New Town
New Town is 365-acres of shopping, restaurants, entertainment, offices and homes located at the intersection of Ironbound Road and Monticello Avenue, just off Route 199 and adjacent to The College of William and Mary.  In New Town, you'll find an extensive outdoor shopping mall with local stores and national chains, fine restaurants and quick eating, a 12-screen movie theater, medical and dental practices, banks and financial services, salons, gyms, the Courthouse and Post Office as well as offices for many of the area's leading professional firms.  Residential condos, apartments and townhouses are here too.  New Town is great place to spend an hour or day -- rain or shine.  Life happens -- come visit.  757-565-6200
Prime Outlets at Williamsburg
Located minutes from the Historic Area of Colonial Williamsburg, Prime Outlets has continuously been ranked as one of the top ten shopping centers in the outlet industry.  Shop at over 120 name brand stores, including Coach, Kate Spade, Banana Republic, Nike, Polo Ralph Lauren and more!  757-565-0702

Riverwalk Landing
Spend the day at Riverwalk Landing and enjoy the perfect blend of historical atmosphere, the beach, eclectic shopping and first-rate dining.  York County's retail development along the York River will meet all of your expectations and more.  Riverwalk Landing features a variety of shops, restaurants, a performance area, free parking and two docks.  757-890-3300

Williamsburg Outlet Mall
With 250,000 square feet of shopping excitement, the Williamsburg Outlet Mall exists as the area's only enclosed Factory Outlet Center!  Save 20%-70% off of everyday retail prices in our 40+ stores!  A new food court, clean restrooms, a new Motorcoach Lounge and plenty of resting benches will make the Williamsburg Outlet Mall the perfect place to spend your morning or afternoon in Williamsburg.  Across from the Williamsburg Pottery and just 5 minutes from the Historic Area.  757-565-3378 
Belk of Windsormeade Marketplace
Outstanding top fashion brand apparel, shoes, accessories, cosmetics and home furnishings at Windsormeade Marketplace in Williamsburg.  Giftwrap, convenient credit plans, a gift registry, plus other services make shopping at Belk both convenient and enjoyable.  757-220-9143
Bella Fine Lingerie and Loungewear
Visit Bella Fine Lingerie and Loungewear in historic Merchants Square.  Bella offers a tasteful selection of the finest quality European lingerie.  Featuring Cosabella, Audade, Chantelle, Hanro, le Mystere and more.  Bella is the place for beautiful things.  757-220-8440

The Campus Shop
The Campus Shop is your source for licensed College of William & Mary merchandise.  We specialize in sweatshirts, T-shirts, baseball hats, youth clothing, souvenirs, mugs and other officially licensed gifts at a reasonable price.  Located in Merchants Square.  757-229-4301

The Carousel
A locally owned children's clothing store located in the heart of Merchants Square.  Offering unique clothing and accessories from over 200 lines for infants through pre-teen.  Distinctive keepsake gifts and handmade Colonial outfits for boys and girls.  757-229-1710
The Christmas Mouse
Your magical dreams of Christmas come alive as you browse though a wonderland of delights.  Over 25,000 different decorations, accessories and collectibles.  Items on display include Byers' Choice Carolers, whimsical Annalee dolls and Willow Tree Angels.  757-887-5600
The Christmas Shop
Williamsburg's oldest Christmas store specializes in unique and collectible Christmas merchandise, including dated Williamsburg ornaments.  Come see our handcrafted items as well as your favorite collectibles at the Christmas Shop.  Located in Merchants Square.  757-229-2514
Closet Envy
Closet Envy is a must-see shop for fashion forward women's designs.  For anyone who desires the latest in limited quantity fashion apparel and accessories, this is "fashion to die for" with an emphasis on just the right look for business, party or play.  757-220-0456

The Flower Cupboard

The Flower Cupboard provides flower and gift delivery to the Williamsburg Area.  Send flowers for any occasion.  We offer a large variety of fresh flowers and gifts.  757-220-0057

Garden-Flags.com
Williamsburg is home to the Internet’s top online garden and house flag store.  The Monticello Avenue showroom is across from Williamsburg Shopping Center and the new School of Education of the College of William & Mary.  The store displays thousands of flags from the best garden flag manufacturers as well as stained glass, kites, garden décor and unique gifts.  745-293-3524 or 866-290-6354.

The Genuine Smithfield Ham Shoppe of Williamsburg
This lovely specialty foods store features the region's best selection of Smithfield and Virginia Country hams, ham slices, bacon, Serrano hams, Prosciutto di parma, fine cheese, gourmet groceries and Paula Deen Collections. Visit our deli for ham biscuits, specialty sandwiches, salads and desserts. 757-258-8604
  Harry and David
Harry and David located at Prime Outlets is one of the tastiest shops in town to visit during your stay.  Staff members greet you at the door with a tasty gourmet sample or two or even more!  Celebrating 75 years in business, the company gained its reputation with their world famous Rivera Pears and the creation of the Fruit of the Month Club.  From MooseMunch to coffee, gummi's to truffles, salsa, trail mix, cheesecake, relishes and more, you won't want to miss shopping at this unique outlet for lovers of good food and wine.
King's Treasure
Williamsburg's best selection of affordable souvenirs and gifts for the entire family since 1919.  Featuring mementos of your visit to Williamsburg: T-shirts, sweatshirts, gifts and collectibles.  Well known for quality merchandise at reasonable prices.  757-229-2082
  Kilwin's Williamsburg
Kilwin's is a family of nationwide confectionery shoppes that also offers our customers a unique online shopping experience.  Located at High Street off of Richmond Road.  For more information, visit the website or call 757-345-2290.
The Lamplighter Shoppe
Fine 18th-century designs are found in this nationally recognized shoppe - for over 30 years a favorite source for designers, architects and homeowners.  Featured are handcrafted and formal reproduction lighting, furniture, candlesticks, lamps, antiques, wrought iron and hand blown glass - made in Williamsburg.  757-564-4676 or 800-768-GLOW
Master Craftsmen Shop
Master Craftsmen has been making silver bracelets on location since 1982. They have their own line of pewterware, Christmas angel and animals ornaments and gifts made in the USA. Hand and machine engraving are offered as well as excellent customer service. 757-253-2993 or 800-866-7458
The Nautical Dog - New Town
Wow, what a store! Browse our fabulous collection of nautical decor and other unique gift items while your dog shops for collars, clothing, bedding and gourmet bakery items. Gifts for your home, friends and 4-legged children. Dogs are welcome! Open all year. 757-220-2001
Paisley, Ltd.
Gifts and accessories to adore and adorn.  Whether you are celebrating the holidays, special occasions or friendships, Paisley has the perfect gift.  757-229-5624
The Peanut Shop of Williamsburg
Find famous hand-cooked home-style Virginia peanuts, other fine specialty nuts, nut confections and candy to tempt the most discriminating palate.  A visit to this charming regional specialty foods store, known for its many daily samples, is a must stop!  757-229-3908 
The Precious Gem
The Precious Gem features diamonds and colored stones purchased around the world.  Our jeweler, Reggie Akdogan, also owner and designer, travels from the Orient to South America to carefully select only the finest stones for their beauty, quality and value.  757-220-1115 or 800-644-8077
Scotland House
A fascinating shop that sells gifts and apparel from Scotland, Ireland and England.  From beautiful cashmere sweaters to fine English pottery, this store has everything for that special gift or treat yourself!  Conveniently located in Merchants Square.  757-229-7800 or 800-237-4360
Shirley Pewter Shops, Inc.
Offering a variety of fine quality pewter reproductions, collectibles and tableware.  Featuring the signature collection, "Shirley Pewter," handcrafted in Williamsburg.  Baby gifts, products of light and more.  Engraving available for a more personal touch.  757-229-368 or 800-222-3142, ext 249.
VF Outlet
Visit any one of our three stores - Lee/Wrangler, Vanity Fair or Healthtex - for savings up to 70% off every day retail prices on your favorite brands for your entire family.  Find all three stores inside the Williamsburg Outlet Mall.  757-220-9984
Wallace's Trading Post
Over 10,000 square feet of gift shopping!  Featuring an extensive selection of Webkinz and Crocs.  Everyone will enjoy our homemade fudge while browsing for toys, shirts, jewelry and souvenirs.  757-564-6106
Williamsburg Antique Mall
This 45,000 square foot, climate controlled, handicap accessible mall features 400 dealers.  Selection, quality, organization and a friendly, knowledgeable staff make this one of the best malls in the country.  La Petite Tearoom offers gourmet lunches and desserts.  757-565-3422
WILLIAMSBURG Marketplace®
Twenty-four distinctive stores throughout the Historic Area, Merchants Square and Visitor Center.  Each is a unique shopping experience - home furnishings, gift and seasonal items inspired by 18th-century, as well as authentic reproductions.  Purchases help support the Colonial Williamsburg Foundation.  800-414-6291
Williamsburg Pottery
The Williamsburg Pottery is one of Virginia's top tourist attractions.  Each year, millions of bargain-hunting customers come from all over the world to shop.  With over 60 years of retails experience, the Pottery strives to offer customers the highest quality goods at terrific Pottery prices.  A wonderful and vast selection of items from over 20 countries can be found at the Pottery -- so, come and see, plan to spend the day and enjoy this unique shopping experience!  757-564-3326 or 800-POTTERY
Yankee Candle Company
At Yankee Candle, it's always snowing, the ice pond is always frozen, Santa's workshop is always open and the holiday shops are full of surprises for your to uncover year-round.  So grab your tri-cornered hat and come visit us!  757-258-1002 or 877-616-6510

Top