Home > Plan Your Visit > Shopping

Shopping in Williamsburg

The Greater Williamsburg area boasts amazing selections of stores and boutiques. From outlets to colonial inspired shops, there is something for everyone's shopping palate. Experience the historic charm of downtown while shopping for colonial furniture, women's apparel, shoes, American hand crafted jewelry, pottery and more! Don't miss Merchants Square located in Colonial Williamsburg's Historic Area. This 18th century style retail village has over 40 shops and restaurants for all the shopping lovers out there and is one unique experience you don't want to miss! See below for a full list of shopping opportunities.

Merchants Square
Exceptional Shopping. Extraordinary Dining. Exhilarating Experience. Inspired by the rich architectural heritage of the 18th-century, Merchants Square blends the Historic atmosphere of Colonial Williamsburg with contemporary shopping and dining. With more than 40 unique shops and restaurants, Merchants Square features high-quality merchandise, world-class food and the best in personal service. From locally owned shops to name-brand favorites, Merchants Square offers a variety of shopping opportunities for all ages. Store items include toys, men's and women's clothing, furniture, fine art, Scottish kilts, country quilts and more. 757-220-7751

New Town
New Town is 365-acres of shopping, restaurants, entertainment, offices and homes located at the intersection of Ironbound Road and Monticello Avenue, just off Route 199 and adjacent to The College of William and Mary. In New Town, you'll find an extensive outdoor shopping mall with local stores and national chains, fine restaurants and quick eating, a 12-screen movie theater, medical and dental practices, banks and financial services, salons, gyms, the Courthouse and Post Office as well as offices for many of the area's leading professional firms. Residential condos, apartments and townhouses are here too. New Town is great place to spend an hour or day -- rain or shine. Life happens -- come visit.757-565-6200

Riverwalk Landing
Spend the day at Riverwalk Landing and enjoy the perfect blend of historical atmosphere, the beach, eclectic shopping and first-rate dining. York County's retail development along the York River will meet all of your expectations and more. Riverwalk Landing features a variety of shops, restaurants, a performance area, free parking and two docks. 757-890-3300

Williamsburg Pottery
A Virginia shopping landmark since 1938, the Williamsburg Pottery recently underwent a $25-million revitalization. Transformed from a no-frills warehouse, the new complex combines the charm of a traditional European market town with the conveniences and hospitality of 21st-century shopping.  The new Pottery spans one-half mile and showcases 100,000 different items, all at great values. A wide array of items made locally and regionally ensures that visitors find unique remembrances of their trip to the Historic Triangle, while they can also find treasures from around the world.  Weekend afternoons and evenings mean free entertainment in the Pottery's courtyard plaza, plus in-store demonstrations, food samplings and wine tastings. 757-564-3326 or 800-POTTERY

Williamsburg Premium Outlets
Located minutes from the Historic Area of Colonial Williamsburg, Williamsburg Premium Outlets has continuously been ranked as one of the top ten shopping centers in the outlet industry. Shop at 135 name brand stores, including Coach, Kate Spade, Banana Republic, Nike, Polo Ralph Lauren and more! 757-565-0702

Williamsburg Outlet Mall
With 250,000 square feet of shopping excitement, the Williamsburg Outlet Mall exists as the area's only enclosed Factory Outlet Center! Save 20%-70% off of everyday retail prices in our 40+ stores! A new food court, clean restrooms, a new Motorcoach Lounge and plenty of resting benches will make the Williamsburg Outlet Mall the perfect place to spend your morning or afternoon in Williamsburg. Across from the Williamsburg Pottery and just 5 minutes from the Historic Area. 757-565-3378

Village Shop at Kingsmill
With all of the fabulous stores and restaurants located inside the Village Shops at Kingsmill its easy to get caught up in the whirlwind of fashion, food and fun. Browse racks of chic and trendy clothing stores, upscale consignment shops, fine art collections, home decorating shops or hobby shops. Restaurants include hearty Italian fare, fine French cuisine or Chinese specialties. Village Shops at Kingsmill is located just off Interstate 64  adjacent to Busch Gardens and Kingsmill Resort.
Belk of Windsormeade Marketplace
Outstanding top fashion brand apparel, shoes, accessories, cosmetics and home furnishings at Windsormeade Marketplace in Williamsburg. Giftwrap, convenient credit plans, a gift registry, plus other services make shopping at Belk both convenient and enjoyable.757-220-9143
Bella Fine Lingerie and Loungewear
Visit Bella Fine Lingerie and Loungewear in historic Merchants Square. Bella offers a tasteful selection of the finest quality European lingerie. Featuring Cosabella, Audade, Chantelle, Hanro, le Mystere and more. Bella is the place for beautiful things.757-220-8440

The Campus Shop
The Campus Shop is your source for licensed College of William & Mary merchandise. We specialize in sweatshirts, T-shirts, baseball hats, youth clothing, souvenirs, mugs and other officially licensed gifts at a reasonable price. Located in Merchants Square.757-229-4301

The Christmas Mouse
Your magical dreams of Christmas come alive as you browse though a wonderland of delights. Over 25,000 different decorations, accessories and collectibles. Items on display include Byers' Choice Carolers, whimsical Annalee dolls and Willow Tree Angels.757-887-5600
The Christmas Shop
Williamsburg's oldest Christmas store specializes in unique and collectible Christmas merchandise, including dated Williamsburg ornaments. Come see our handcrafted items as well as your favorite collectibles at the Christmas Shop. Located in Merchants Square.757-229-2514
Closet Envy
Closet Envy is a must-see shop for fashion forward women's designs. For anyone who desires the latest in limited quantity fashion apparel and accessories, this is "fashion to die for" with an emphasis on just the right look for business, party or play.757-220-0456
Doncaster Outlet
Doncaster, a brand among the shopping elite for its timeless elegance, exceptional styling and "by invitation only" shopping experience, is now available in a retail setting.  Doncaster offers something for everyone, from work to weekend, in Missy, Petite & Plus sizes.  We invite you to experience Doncaster.  757-221-6646
Harry and David
Harry and David, located at Williamsburg Premium Outlets, is one of the tastiest shops in town to visit during your stay. Staff members greet you at the door with a tasty gourmet sample or two or even more! Celebrating 75 years in business, the company gained its reputation with their world famous Rivera Pears and the creation of the Fruit of the Month Club. From Moose Munch to coffee, gummi's to truffles, salsa, trail mix, cheesecake, relishes and more, you won't want to miss shopping at this unique outlet for lovers of good food and wine. 757-221-7089
The Imperial Olive

Enjoy a unique tasting experience!  Sample a variety of infused oils and vinegars from around the world and then fill bottles to take home.  Try flavors like Persian lime, black truffle and chipotle.  The Imperial Olive, where worldly flavors meet royal taste.  757-858-1382
James River Equipment
James River Equipment is a very unique store. We have a full line of John Deere products and services. We also carry Stihl, Honda, Purina Feeds, Carhartt, Rocky Boots and Southern States products. We have products to meet your farm and home needs.757-566-1750
King's Treasure
Williamsburg's best selection of affordable souvenirs and gifts for the entire family since 1919.Featuring mementos of your visit to Williamsburg: T-shirts, sweatshirts, gifts and collectibles. Well known for quality merchandise at reasonable prices.757-229-2082
Master Craftsmen Shop
Master Craftsmen has been making silver bracelets on location since 1982. They have their own line of pewterware, Christmas angel and animals ornaments and gifts made in the USA. Hand and machine engraving are offered as well as excellent customer service. 757-253-2993 or 800-866-7458
Paisley, Ltd.
Gifts and accessories to adore and adorn. Whether you are celebrating the holidays, special occasions or friendships, Paisley has the perfect gift.757-229-5624
The Peanut Shop of Williamsburg
Find famous hand-cooked home-style Virginia peanuts, other fine specialty nuts, nut confections and candy to tempt the most discriminating palate. A visit to this charming regional specialty foods store, known for its many daily samples, is a muststop!757-229-3908
The Precious Gem
The Precious Gem features diamonds and colored stones purchased around the world. Our jeweler, Reggie Akdogan, also owner and designer, travels from the Orient to South America to carefully select only the finest stones for their beauty, quality and value.757-220-1115 or 800-644-8077
RiverFruit Tropical Wines
RiverFruit Tropical Wines offers Florida's only ultra-premium tropical fruit, citrus and berry wines without grapes... that's right, there are NO GRAPES in our wines! We offer free tastings daily of over 25 different wines. Finally, wines that taste good! Located at Riverwalk Landing in Yorktown. 757-369-0525
Shirley Pewter Shops, Inc.
Offering a variety of fine quality pewter reproductions, collectibles and tableware. Featuring the signature collection, "Shirley Pewter," handcrafted in Williamsburg. Baby gifts, products of light and more. Engraving available for a more personal touch.757-229-368 or 800-222-3142, ext 249.
The Shops of Carolina Furniture
The Shops at Carolina Furniture of Williamsburg consists of eight stores on one campus, all offering custom furniture at 30% - 60% off retail. Peruse more than 400 names of luxury furniture at 5425 Richmond Road, Williamsburg or online. 757-565-3000

The Spice and Tea Exchange of Williamsburg
We combine traditional and exotic gourmet spices, cooking herbs and seasonings from around the globe in the preparation of our 60+ hand-mixed signature blends and rubs. Packaging by the ounce allows you to experiment as you journey through our vast selection of spices and seasonings. Be forewarned! Many of our customers tell us that shopping with us for your gourmet seasoning needs is addictive. 757-229-8327

Tractor Supply Company -
With over 1060 stores across 44 states, Tractor Supply Company is the largest retail farm and ranch store chain in the United States. Stores supply a full range of products to meet the needs of their customers’ rural lifestyle, from welders and generators to animal care and pet products and men and women’s workwear. Each store team includes a welder, a farmer and a horse owner who collectively provide an exceptional depth of knowledge and resources.

Wallace's Trading Post
Over 10,000 square feet of gift shopping!  Featuring an extensive selection of Webkinz and Crocs. Everyone will enjoy our homemade fudge while browsing for toys, shirts, jewelry and souvenirs.757-564-6106

Williamsburg Antique Mall
This 45,000 square foot, climate controlled, handicap accessible mall features 400 dealers. Selection, quality, organization and a friendly, knowledgeable staff make this one of the best malls in the country. La Petite Tearoom offers gourmet lunches and desserts.757-565-3422
WILLIAMSBURG Marketplace®
Twenty-four distinctive stores throughout the Historic Area, Merchants Square and Visitor Center. Each is a unique shopping experience - home furnishings, gift and seasonal items inspired by 18th-century, as well as authentic reproductions.  Purchases help support the Colonial Williamsburg Foundation.800-414-6291
Yankee Candle Company
At Yankee Candle, it's always snowing, the ice pond is always frozen, Santa's workshop is always open and the holiday shops are full of surprises for you to uncover year-round. So grab your tri-cornered hat and come visit us!757-258-1002 or 877-616-6510
Top