Dave Potter

Director, Marketing Communications

Dave Potter

Started working at the Alliance in January, 2017

Dave was recruited by Busch Gardens during the inaugural year of 1975 as a member of the opening team where he spent over 30 years with Busch Gardens and Water Country USA in various roles in park operations before moving to Water Country USA (which was then under separate ownership) as marketing director when that park opened in 1984.  When Busch Entertainment acquired Water Country USA in 1992, was reunited with the Busch Gardens team, rising to the position of senior director of marketing dedicated to leading the marketing programs for Busch Gardens, Water Country USA and Kingsmill Resort.

After his early retirement in 2009 from Busch Entertainment, became a part time contractor for the Williamsburg Area Destination Marketing Committee. 

In addition to time in Williamsburg, served in marketing and operations roles at Walt Disney World, Opryland USA and other attractions.

What’s the best part about working at the Alliance?
The people, not only our day to day colleagues, but the friends developed over the years in the community.  No two days are ever the same moving at lightning speed.”

What was your first job ever?
“My first job was doing yard work and odd jobs when I was twelve until the time I began working at Opryland USA in Nashville, TN.”

Complete the following: I #LOVEWMBG because…
This has become our home over the 40 something years of living here.  This is where I met Gloria, my wife and where we established a life together.”

BONUS QUESTION! If you could have one superhero power, what would it be and why?
”My super hero power would be not to forget the past so we won’t make the same mistakes in the future.”